Mass media and cultural invasion.

Mass media is of great imass-mediamportance in the present era. The media has become a style statement more rather than a requirement. People have become dependent on the media for each and every basic requirement of their life. People have folded the world into their pockets in the form of mobile internet. Right from the children till old aged, everyone is into the trap of the media. Life is slowly becoming impossible without media. We can hardly find any nook or corner in the country free of the media and its wreckage.

Media has definitely got its hard-set impact on the culture. Our country is very much famous for its rich culture, but the status of the country with respect to its culture and its derangement, we can hardly feel proud of the same. With the emergence of globalization and westernization, our culture has got a big jerk and this has led to great instability in our prestige and pride.

Mass Media

There was a time when a simple landline telephone was considered to be a big deal. Then came the age of television, the news agencies got a spark. With the entry of computers, we have turned the world upside down. The Internet has given a wide scope of entry to shrink the world into just a click away. The social interactive sites like Facebook, the blogging sites like Twitter have made interactions very easy. With the video calling facilities like skype and viber, everyone finds very close to each other and people feel a lot better interacting face-to-face. The news channels have decreased the difference between the common man and government which is of most important in a democratic set-up. Media has planted its deep roots into the day-to-day life of the common man. People could hardly smell the air of freedom without the impact of media.

Importance of Indian Culture

India is very much famous for its rich culture. Our cultural heritage in itself is a great evidence of our traditions and customs. India has a special diversified culture, which is unique in the world. We still maintain the unity, the unity of being Indians with our diversified culture. We have varied type of traditions, linguists, customs, caste, creed etc. every culture is equally good and important in the eyes of Indians. We Indians have a welcome heart.

We try our best to pay equal status and respect to every tradition. This is one of the reason that we have paved way to the westernization. We have adapted and incorporated the western culture, and the same is good as far as we follow the good values and trends. But, the lacuna peeps in when the westernization is considered towards the negativity and bad traits and values are very much followed which is totally opposite to our traditions.

Impact of media on Indian Culture

Let us discuss the various fields of Indian culture that has got an impact due to the media:

• Family and Marriage values

The family and marriage have lost their importance. The youth is more into the world of television and Internet. they are more influenced by the western culture. This has given entry to new relationships like live-in relationship in a country where we give immense importance to the marriage and joint family structure. This is the time when majority prefer the nuclear families.

• Adultery

With the introduction of the Internet, the unwanted crap could gain easy access to the young minds. This gives a lightening spark for the stepping stones of the country to get their image and pride damaged. The increasing women safety and security concern in the country is the evidence for the damage to our civilization and tradition. The cultural derangement has led to the increasing fear factor in the country. This is undoubtedly the major reason for cultural set-back for the country.

• Democracy and governance

Media has a very good impact on linking the common man with the government. Media has definitely made the citizens close to the government set-up which is very important for the democracy. Indian culture with respect to the socialising and community interaction has grown up well with the help of media.

• Human Values

Social values have lost their value in India with the outbreak of fastrack media. Media is more than providing the information to the common man. Gone were the days when people used to respect elders, had dignified image for females, had humanity precisely. World has revolved very rapidly and the situation has become upside down. Everyone around is just greedy for wealth, property and power. They don’t care for anyone or anything coming through their success path. And most importantly, people have forgotten the path of honesty, they just prefer the shortest possible way to attain their aim.

• Lifestyle

Indians are more interested in fast food, and the international cuisines. They feel having the international edibles to be a status symbol rather than the delicacy.

The clothings have lost their value. Males prefer to wear the suitings in the hot summers just to imitate the foreigners. Females have flown along with the western culture and Indian dresses have lost their moral and value. Indian female wears have a dignified outlook, which is hardly seen today. Even the traditional Indian outfits have been re-designed with a westernised touch to the same.

Even speaking the mother-tongue is considered as a shameful act by the present generation. Not only the adults, but even the kids keep up their conversation in English. People prefer to send their kids to convent to have a better English fluency. Forget about the act of reading and writing, many of the Indians don’t even know to speak their mother-tongue.

Conclusion

We can conclude this topic with minimal words, but the issue is of great concern especially to the individuality of our country and culture. Loss of culture is more than any other loss for us Indians. We will lose our pride and dignity on the International stand with the loss of our moral values. All this would be the greatest gift of the media. Though media has given us some comfort in getting the world closer, still we need to make the technology dependent on us and avoid getting the inverse of the same. Hence, it is high time to realise the situation, recognise our actual stand in the society and act wisely to save our culture and our country from complete destruction

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